We’re here to celebrate the hair you were born with, the hair that makes you, you. To help you find your rhythm and fall in love with your hair.
Bouclème is a Black female-led business. Our independence is the inspiration for the caring ethos that runs through everything we do.
Michele, the founder of Bouclème, tells us how it all began….
Our Roots
“It wasn’t til my thirties that I started to appreciate the beauty of my own curls. Through my teens and twenties I battled my hair, trying to make it what it was not: straight. And damaging it in the process.
As I watched my two beautiful daughters grow, I realised how wrong that was. If I wanted them to love their curls, I needed to be their role model.
I started Bouclème to create the range I couldn’t find: quality products, rooted in nature and serious about curls. I wanted to redefine what it means to be curly and help everyone find the confidence to be who they are.